Let’s be clear: Schneider Electric did not invent the circuit breaker. Hugo Stotz and his team did. But it’s what we’re most known for as a company. And the 100-year anniversary of its invention was coming up.

The “ask” writes itself: claim the 100-year anniversary of the circuit breaker with a campaign that celebrates its invention and our best-selling product while bolstering our brand presence.

To note: ideation of storyline